Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Nov 27, 2010
Dutch Field Marketing Association announces award winners
The Dutch Field Marketing Association has annouced the winners in its 3 categories - Creativity, Effectiveness and Innovation.
The Creativity winner was Opvallers for their creative solution in ensuring the success of a Specsavers promotion at retail.
The Effectiveness title was carried off by Boost Group with Unilever brand Liptons in a 'Try it Yourself' campaign that won over judges with a large scale activity that was focussed on the field marketing channel and won over market share.
The Innovation award was carried off by agency Produkties for a new innovative service called Brandstores. Brandstores are permenant stores set up for use by single brands so that they can market themselves whilst controlling all aspects of field marketing - sampling, promotions, merchandising and sales.
