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FMBX News
Posted: Dec 5, 2010
Blackjack turns heads for Tails
Blackjack Promotions has been tasked to drive sales at nationwide Selfridges stores for ready-made cocktails brand ‘Tails’ as part of their Christmas season campaign push.
The range of ready-made cocktails allows the consumer to experience the ritual of shaking ingredients with ice. Tails cocktails come in a variety of flavours including Cosmopolitan, Mai Tai and Espresso Martini and are packaged in real (recyclable) shakers. The unique selling point of Tails is that they are designed to make the consumer become the mixologist and are very straightforward to use: add ice, shake and pour the “perfect cocktail”.
Blackjack staff are promoting the cocktails in the food and beverage section of Selfridges stores in the Birmingham Bullring, Manchester Exchange and Manchester Trafford Centre. Brand ambassadors were briefed to target Christmas shoppers, particularly a female ABC1 audience, during late night and Saturday shopping leading up to Christmas.
Blackjack Promotions is providing experienced brand ambassadors to shake the cocktails and pour over ice into sampling glasses and to distribute amongst the target audience.
The activity commenced on the 26th of November and is set to continue throughout the Christmas shopping period.
