Posted: Dec 6, 2010
Fossil pops up in West London
Fossil, the modern vintage brand, has launched its first ever pop-up store to promote a selection of its watches available at leading jeweller H. Samuel. The store was located at London’s premier Shopping Centre, Westfield, from the 6th to 12th December to capitalise on Christmas gifting.
The stylish pop-up store, designed and created by marketing agency Haygarth, showcased Fossil’s current range as well as previewing some of their 2011 styles.
Designed to make seasonal gift buying convenient and easy for shoppers in the run up to Christmas, the pop-up store builds on Haygarth’s award winning pop-up concept and features a bespoke design based on Fossil’s brand equity and famous packaging.
Sophie Daranyi, Haygarth CEO, comments: “The pop-up store provides stand-out for Fossil and H Samuel during one of the busiest times of year, when brands are vying for shopper attention. This activity allows Fossil and H Samuel to cut through direct to consumers and give them immediate solutions for stylish presents.”