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FMBX News
Posted: Dec 6, 2010
Powergirls take to stores for Oregon Scientific
Powergirls Field Marketing has been selected by electronic lifestyle specialist Oregon Scientific to provide in-store consultants for its range of time and weather products. Powergirls brand ambassadors will be present in key John Lewis and Conran stores in the lead-in to Christmas, ensuring experts are on hand to explain the Oregon Scientific range to consumers during the key Christmas gift buying period.
Oregon Scientific will be showcasing its complete range of LCD Time and Weather products, including the Rainbow Clock, Crystal Weather Station and i-Comfort massagers. Jonathan McQuillan, Marketing Manager for Oregon Scientific explains, “Christmas is a key period for us and due to the specialist nature of our product range, we believe that in-store brand ambassadors are the best way to support our key retailers and ensure consumer understanding of product features and benefits.”
Powergirls sales manager, Caroline Garbis says, “Oregon Scientific products are unique in the market and feature some fantastic innovations. We’re excited to be able to use this activity to clearly demonstrate the features and benefits to shoppers looking for exciting Christmas gifts.”
