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FMBX News
Posted: Dec 8, 2010
ila Security promoted by Powergirls
Powergirls Field Marketing has been chosen by women’s lifestyle specialist ila Security to provide in-store consultants for its range of fashionable female safety products. Powergirls brand ambassadors will be present in fourteen key House of Fraser stores up until Christmas eve to consult with shoppers and advise on the unique features and benefits on the complete range of clever and memorable devices.
With safety now the no.2 concern for the majority of women in the UK (source: 2010 YouGov/Glamour Magazine survey) Powergirls will be showcasing the company’s range of personal security products to shoppers looking for unique gift ideas for loved ones. Paul Gazzard, Chief Operating Officer says, “Our mission is to protect women with innovative and stylish safety solutions. This activity enables us to clearly communicate the key features and benefits of our products - they’re the perfect gift this Christmas.”
Powergirls sales manager, Caroline Garbis says, “Face-to-face activity in-store is the perfect solution for ila Security - it allows us to accurately target the right type of consumer and really explain the products, how they work and what they are for. We look forward to helping build awareness and sales on behalf of our client.”
