FMBX News

Certificate in Experiential Marketing 2010 graduates announced

The Certificate in Experiential Marketing is now entering its third year. It is an initiative that FMBE magazine sponsors. This year’s graduates have just been announced. A mixture of passes, credits and distinctions were awarded. Course graduates who have attained a pass or above are (in no particular order):

Katie Norris, HRG (UK) Ltd
Rachel Bell, The Circle Agency Ltd
Matthew Ford, The Circle Agency Ltd
Karen James, Essenden Football Club (Australia)
Linda Siboni, IdeaWorks (Australia)
Paula Darvill-Jackson, Ambient X (NZ)
Natasha Welch, Synergy Brand Experience (NZ)
Kristian Breuer, Synergy Brand Experience (NZ)
Sara Orchard, The Clinton Partnership
Izzy Appleyard, BD Ntwk
Jen Duszanskyj, BD Ntwk
Nancy Barr, BD Ntwk
Will Courtney-Hatcher, Lime
Sion Jones, Lime

Enrolment is now open for the third year of this Institute of Promotional Marketing course, a course that is filling a very notable gap in experiential marketing.
The course is intended to deliver a good broad understanding of the Experiential Marketing industry and its best practice workings so that each individual’s contribution to it is seen in context. A particular aim of the course is to give candidates a clear perspective of the theory and workings of the industry whatever their particular role in the process.
The course will be appropriate for all junior and new entrants to the industry, both in agency and client companies. The course will be relevant to account executives and managers and those in other support functions. No previous qualifications or experience are needed.

Key dates
Enrolment – by 28th February 2011
Course dates - 4th April – 30th September
Optional workshop - 11th May 2011
Results - 6th December 2011

The CEM course has 3 key elements – completion of the course notes, a practical field experience and a realistic brief to answer. Details can be found in the Education section of the IPM’s website

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