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FMBX News
Posted: Dec 20, 2010
Momentum Instore at work in holiday time for TUI
Momentum Instore, the leading provider of innovative retail marketing solutions, has completed a POS audit of 512 Thomson Travel Agents branches throughout the UK on behalf of TUI Travel PLC. Due to the success of the project Momentum Instore will now also go on to install Window Banners and Vinyls in each branch.
The audit was undertaken during a one-week period by a team of 20 Momentum Instore installers and included measuring window heights and widths and recording the number of sales desks and brochure racks. The aim was to arm TUI with all the information it needs to order the correct number and size of POS materials now and in the future.
The Window Banners and Vinyls installation will be completed within a seven-day period and will finish prior to the start of Thomson Travel Agents’ Boxing Day Sale.
Sarah Statham, account director at Momentum Instore, said: “We have an excellent understanding of the high street and shopping centres, and the Momentum Installers are greatly experienced in working on window displays. This experience, along with our capacity to complete a large amount of work within short timescales, made us an obvious choice for TUI.”
