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FMBX News
Posted: Dec 22, 2010
Momentum Instore in the news again
Martin McColl has appointed Momentum Instore, the leading provider of innovative retail marketing solutions, to update the counter layout and equipment in 1150 of its stores.
Momentum Instore has already completed a survey of the existing counter solutions in 1270 Martin McColl stores to confirm details and assist with the manufacturing order for the rollout next year. The survey researched variables such as customer flow, number of sections and the location of the current counters.
Trials of varying counter sizes and layouts were then conducted in 10 stores between 13th and 16th December to assess the best procedures for the roll out. The installation itself will take place over a three-month period starting at the end of January.
Richard Williams, account director at Momentum Instore, commented on the appointment: “Martin McColl know that we are experts in carrying out large scale projects like this. Now that the all–important research and trial periods are completed we are keen to get started on delivering a high quality installation for the company.”
