In an auto show first, Imagination unveiled an elevated track at the North American International Auto Show to showcase Ford’s new range of three electric vehicles.

As part Ford’s Living Electric stand area, the unique track hosted live dynamometer demonstrations on electrical power at the show until January 23.

Interactivity was the heart of Ford’s auto show experience, Matt O’Mara, Imagination - The Americas, general manager said. “Consumers interact with the products, explore hands-on technology displays, engage in conversations with knowledgeable hosts and play games that help them understand how Ford is delivering smart, safe, green, high-quality products for everyone.”

A video clip is here