Posted: Jan 26, 2011
Chemistry recommends Publicis Groupe bid
Publicis Groupe today announced it has reached an agreement with Chemistry Communications Group plc ("Chemistry") on the terms of a recommended cash offer to acquire the whole of the issued and to be issued ordinary share capital of Chemistry. Publicis Groupe will pay Chemistry shareholders 37p per share, in a transaction valued at approximately £14.45 million. The Chemistry Board of Directors is recommending that its shareholders accept the offer.
Chemistry is one of the leading independent integrated communications agencies in the UK. It specialises in integrated marketing services. Chemistry's services include advertising, digital strategy and marketing, direct marketing and promotional marketing. Shopping centre and supermarket carpark event marketing has been a successful technique for the agency's high profile account with SCA Hygeine when promoting brands like Velvet and Plenty. The agency has won 3 golds at the Brand Experience awards and recently picked up a MAAW Globe for its Velvet Tree Detective work, as reported by Field Marketing and fieldmarketing.com.
The acquisition of Chemistry represents an attractive opportunity for Publicis Groupe to enhance its expertise and proposition in the UK market, particularly in the fields of digital customer relationship management and data analytics. It also provides Chemistry with the opportunity to leverage Publicis Worldwide's global network to service its existing international clients and expand its offering into end markets in which it is not currently present. The resulting enlarged group in the UK will provide a powerful platform to continue to attract and retain leading talent from across the industry.
The full offer document is available on the Publicis Groupe website (www.publicisgroupe.com) in the Investor Relations section under the Regulatory Documents tab.