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FMBX News
Posted: Feb 4, 2011
BBC Worldwide tasks Brandnew with Dr Who Experience
BBC Worldwide has announced Brandnew Corporation as partners to assist in the running of the highly anticipated Doctor Who Experience, which will open to the public at London’s Olympia on the 20th February.
Brandnew will be responsible for staff recruitment, training and briefings for the exciting interactive experience, exhibition and shop. The company will also be managing the retail experience; setting up the till and EPOS systems, planning the shop layout and determining the merchandise displays.
The Doctor Who Experience promises to be a spectacular event, featuring an exhilarating walk-through adventure experience, where visitors can step into a full recreation of the Eleventh Doctor’s TARDIS, and an ‘out of this world’ exhibition featuring iconic Doctor Who props and costumes from its 47-year history. This is the first ever fully immersive Doctor Who attraction - an unprecedented opportunity for fans to step through a crack in time and take part in their own Doctor Who adventure in the role of the Doctor’s companion. Their challenge will be to reunite the Doctor with the TARDIS whilst facing some of the best-loved and most-feared monsters from the hit series, including a Dalek spaceship and Weeping Angels.
Ian Wickham, Head of UK Retail at BBC Worldwide, added “We’re delighted to be working with Brandnew on this exciting project. Some of the innovative plans we have, in particular with regards to new technology being applied at the Experience, are state of the art. This technological aspect of Brandnew’s capability made them a perfect fit for the Doctor Who brand and it was important that we took this into account when agreeing who to appoint for the Doctor Who Experience.”
Alex Johns, Managing Director at Brandnew Corporation, commented “This is a fabulous project and we are enormously proud to have won the commission. The Doctor Who Experience is a flagship initiative for BBC Worldwide so, as you’d expect, we were up against some of the best advisors in the business. Complementing our knowledge of temporary retail, we challenged ourselves to deliver ideas in keeping with the event – watch out for one or two out-of-this-world developments!”
The Doctor Who Experience runs at London’s Olympia 2 from 20 February 2011. The BBC plans to move the Experience to a permenant site in Cardiff in 2012.
