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FMBX News
Posted: Feb 8, 2011
The Marketing Store heads into experiential
Brand activation agency, The Marketing Store, has appointed Luffa Khnom as head of experiential. The appointment marks the agency’s launch of its new experiential division and further cements its commitment to seeking the best talent from across the industry.
Khnom is an accomplished experiential specialist with a track record of leading complex campaigns and public engagement projects from strategic development to implementation. Her remit will be to work with The Marketing Store’s client service teams to identify immediate opportunities, grow the agency’s portfolio and build the agency’s new experiential department.
Khnom joins from the School Food Trust, where she was Campaign and Communications Manager. Whilst there she was responsible for ‘Get Real’, the Trust’s Youth Facing initiative, and brought it to life within the education and schools arena.
Khnom was also previously board director and head of experiential at BMT (Branded Moments of Truth). She set up its experiential division and provided three years of consecutive growth for the agency, working with clients including the NHS, the Schools Food Trust and Müller Dairy. BMT's work with School Food Trust was a Gold winner at the 2008 and 2009 FMBE awards
Lisa Bonney, deputy managing director, The Marketing Store said of the appointment:
“Experiential is a fast growing discipline intrinsically linked to digital and therefore an important area for us to expand into. It was essential that we picked the right person to head up this new division. With over 12 years experiential experience coupled with her early career in account management, we are delighted that Luffa has agreed to lead the development of this new area for us.”
Luffa Khnom, head of experiential, The Marketing Store added:
“I'm very excited to join the Marketing Store. As an agency it is known for fostering fantastic, long standing client relationships built on trust and the consistent delivery of outstanding campaigns. The new experiential division will perfectly complement The Marketing Store’s offering and strengthen its reputation as one of the world’s leading brand activation agencies.”
