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FMBX News
Posted: Feb 11, 2011
Portas on TV drives mystery shoppers to Retail Eyes
Television has scored a hit for interest in mystery shopping. Following the first episode of Mary Portas: Secret Shopper on Channel 4 in the UK, agency Retail Eyes has seen a record number of consumers sign up as mystery shoppers.
In one weekend in January Retail Eyes registered nearly 10,000 mystery shoppers as the British public jumped at the opportunity to provide valuable feedback to retailers, and earn themselves extra money by shopping on the high street, visiting pubs, eating in restaurants and even staying in luxury hotels.
The renewed interest in customer service has also sparked an increase in the number of retailers and hospitality providers looking to improve the experience they offer customers. The need to remain highly competitive and attract and retain customers has been acknowledged by retailers and providing a high level of customer service is integral to this.
Simon Boydell, marketing manager for Retail Eyes said: “It is great to see an increased interest into the world of mystery shopping – consumers are becoming aware that not only can they get paid to go shopping, eat out at a restaurant or stay the night in a hotel, but they will be providing valuable feedback to assist retailers in providing a more enjoyable shopping experience for everyone.
“As viewers will have seen in Mary Portas: Secret Shopper, the power of customer feedback and the mystery shopper is immense. It is by far one of the best ways to assess service, as mystery shoppers give honest feedback about their shopping experiences so retailers and service providers can ensure they are offering the best service. ”
