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FMBX News
Posted: Feb 15, 2011
PD3 activate O2's Arsenal sponsorship
To leverage O2s sponsorship of Arsenal throughout the winter months, PD3 was taked with creating a targeted campaign based around key home supporters pubs.
At home games throughout the winter season, O2 customers within the pubs were rewarded with free drinks vouchers redeemable within their pub and a match day program.All fans in the pubs were given player masks of favourites Van Persie, Fabregas and Walcott and encouraged to wear them at the game.
The masks also provided PD3's brand ambassadors an opportunity to discuss the offer of a free team shirt if fans signed up to a mobile or broadband contract.
For the first two games the masks generated national PR, being featured on both Match of the day and ITVs live coverage of the games.
