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FMBX News
Posted: Feb 16, 2011
Beatwax's Gnomeo and Juliet Flash Mob
Thousands of gnomes descend on Liverpool Street Station to celebrate the release of Gnomeo & Juliet 3D, in cinemas 11th February 2011, with Gnome Flash Mob.
In the early hours of 8th February, the gardens of London were left temporarily ‘gnome less’ as thousands of commuter gnomes, took some time out on their route into work in the city’s rockeries, and gathered on Liverpool Street Station concourse for a world first: their very own gnome flash mob to celebrate the release of Gnomeo and Juliet, in cinemas February 11 2011: A film in which gnomes finally get star recognition. 5000 gnomes, averaging only 9 inches tall, took part in the flash mob. The flash mob, though largely made up of commuter gnomes coming in from the provinces, was augmented by international gnomes from as far afield as China and America.
Gnomeo and Juliet 3D is set in the gardens of fair Verona Drive, where we witness the blossoming romance of two young gnomes, Gnomeo (James McAvoy) and Juliet (Emily Blunt), amidst a turf war between the reds and the blues. Between the high-speed lawnmower chases and stealth missions, hearts (and hats) are broken, loyalties are tested and garden boundaries drawn, but can true gnomance conquer all? When your best friends are an over-excitable frog, a lovelorn flamingo, a loyal mushroom, a team of Bond-esque bunnies and a dopey fawn, there’s a shedload of fun and adventure around every plant pot!
Coverage appeared in the Sun and Metro newspapers amongst other media that picked up on the stunt. The Sun has also reported that the film has caused a massive surge in gnome sales.
Gnomeo & Juliet - Flashmob from Beatwax Agency on Vimeo.
