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FMBX News
Posted: Feb 17, 2011
iD Experiential lands Global Brands contract
Global Brands, the drinks brand development business that owns, markets and distributes a collection of spirits, beers and ready to drink products, has appointed brand experience agency, iD, as the exclusive supplier for its experiential activity.
The appointment will see iD work across the entire Global Brands portfolio, which includes; VK, Corky’s, Kick Energy, Amigos tequila beer, Four Roses Bourbon, El Dorado Rum, Ocho Tequila, No.3 London Dry Gin, St Germain, Opal Nera sambuca, Ypióca Cachaça and Goldschläger
iD were selected by Global Brands following a competitive pitch against three other agencies, Lucy Storey, customer marketing manager for Global Brands, comments: “When we set about looking for an experiential partner, it was essential we found an agency with the expertise and scale to cater for our varied requirements. The signs have so far been good from iD and we’re excited to be working with them to grow our brand portfolio.”
iD will be activating the Global portfolio at festivals, events and floor selling in nightclubs and bars throughout the UK and Ireland.
iD Experiential in our agency directory
