Have an account? login. Don't have an account? Create an account for free for unrestricted access.
FMBX News
Posted: Feb 22, 2011
Powergirls appointed for foot care campaign
Powergirls Field Marketing has been chosen by Lornamead UK Limited to deliver in-store activity within Boots for its CCS range of professional foot care products. Powergirls brand ambassadors will be present in key stores during March to educate shoppers on CCS Foot Care Cream and CCS Heel Balm. Shoppers will be provided with further information on both products in addition to a free sample of the Foot Care Cream.
The in-store activity is supported by advertorials, direct marketing, PR and price promotions in-store.
Powergirls sales manager, Caroline Garbis says, “We are delighted to continue our strong relationship with Lornamead and Boots. Foot care is an often-overlooked area for most consumers - so we look forward to helping raise awareness of these fabulous products.”
