Posted: Mar 6, 2011
La Senza stores get ready for Cleavage Day
Following the successful launch of La Senza’s Triple XXX bra in summer 2010, the brand has commissioned Haygarth to create a striking identity for the range with a supporting window and in-store campaign in the run up to National Cleavage Day (31st March 2011).
The Triple XXX bra can provide a 2 cup size boost and the phenomenal success of the range has prompted La Senza to roll out the new bust boosting technology across its swimwear range with plans for further brand extensions later in the year.
Haygarth’s retail team has worked with La Senza to create a strong identity for the Triple XXX offering and the new product extensions. This includes a new logo, striking imagery and a call to action, all designed to convey the product benefits.
The campaign goes live in-store this week running through to National Cleavage day on the 31st March.
La Senza is the UK's leading high street lingerie retailer with over 165 stores across the UK and Ireland as well as 50 European franchises.