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FMBX News
Posted: Mar 8, 2011
PD3 and Fuse set for Weight Watchers Lounge
Pd3, the experience-led creative agency, has partnered with Fuse Sport & Entertainment to create the Weight Watchers Foods "Get Gorgeous" Lounge - a mobile, emotionally engaging experience that allows people to interact with the Weight Watchers Foods brand, and sample from the extensive selection of Weight Watchers Foods at key locations across the UK.
Weight Watchers is the world's leading provider of weight management services with two million members currently in the UK. Weight Watchers is now worth £321m at retail, growing at 3.4% YOY. Nearly half of UK households have bought into the brand in the last year, through one of the 40+ categories available. This campaign aims to bring to life the overarching brand strategy of Weight Watchers Foods, 'Eat Gorgeous. Feel Gorgeous'.
Launching in summer 2011, the Weight Watchers Foods "Get Gorgeous" Lounge will offer visitors the chance to sample some tasty meals and treats from the range Weight Watchers Foods. In addition, visitors can browse a beauty treatment menu which includes free massages and nail appointments throughout the day, providing the ultimate 'Eat Gorgeous. Feel Gorgeous' experience.
Brand ambassadors will be on hand to offer more information about the range of foods, with local Weight Watchers Leaders giving information on the benefits of healthier living.
The experience will be visiting Nottingham, Leicester, Birmingham, Reading, Thurrock, London, Milton Keynes, Manchester, Sunderland and Cardiff.
Emma Bickerton, senior brand manager at Weight Watchers Foods said: "The 'Get Gorgeous' Lounge has come at an exciting time following the launch of Weight Watchers biggest innovation in 15 years into the market this year. This initiative enables us to reinforce our strong market position and demonstrate the huge support behind the brand in 2011. We hope to attract new consumers to Weight Watchers Foods by encouraging them to reappraise the brand."
Catherine Botibol, creative development director at pd3 said: "We're delighted to be working with Weight Watchers Foods on their "Eat Gorgeous, Feel Gorgeous" campaign, helping to promote it's successful food range by offering consumers a unique and engaging retail and online experience."
