Posted: Mar 13, 2011
Slingshot Sponsorship appointed by Mencap
Mencap, the leading UK based charity helping people with learning disabilities, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy across their high-profile events. Slingshot Sponsorship has been briefed to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunties.
Slingshot Sponsorship will be responsible for providing Mencap with consulting and implementation for upcoming events such as April Fools – a stand-up comedy at HMV Hammersmith Apollo and the extremely popular Little Noise music festival.
“We are delighted to be working with the Slingshot Sponsorship agency as our exclusive agency”, states Leo Visconti, Head of Corporate Development at Mencap “As a leading UK charity for learning disability, we have a very specific brief and the tailored solutions Slingshot Sponsorship offers works perfectly with our business. We are looking forward to working with Slingshot Sponsorship and being introduced to brands for each of our events”.
Jackie Fast, managing director, Slingshot Sponsorship commented: “For charities in the current economic client, a strategic long-term sponsorship strategy is critical. Mencap is a fantastic charity with amazing events which has huge potential to build brand relationships through tangible sponsorship rights. We are looking forward to applying our expertise in optimising brand media assets and working with such a great cause.”