Posted: Mar 13, 2011
Kärcher entrusts Momentum to DIY job
Momentum Instore, the provider of innovative retail marketing solutions, has been appointed to complete a Kärcher range review within 172 Focus DIY stores.
The range review will be completed over a 5-day period using approximately 500 man-hours and will update 95% of the Kärcher range. The Momentum Instore team will remove all products from the fixture, clean the fixture and then re-merchandise with completely new product range. Momentum Instore will also install new point of sale in front of the display models featuring functionality of the new products.
Darren Coates, DIY Account Development Manager at Momentum Instore, said: “This project requires excellent planning and a smooth implementation on site. Our experience and expertise makes us the ideal partner for Kärcher and Focus DIY and we are looking forward to delivering a quality finish for them in all 172 stores.”