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FMBX News
Posted: Mar 13, 2011
£500,000 integrated campaign for Funkin
Funkin, the UK’s leading cocktail company, is embarking on a £500,000 marketing drive to raise awareness of its range of ready-to-serve cocktail mixers.
The marketing push will be driven by public relations, sampling and social media activity via a fully integrated campaign which harnesses the re-emerging trend for cocktail drinking and encourages consumers to transport this into an easy, everyday ritual.
Executed by digital agency Spriing, social media activity will incentivise followers to create innovative new cocktail recipes which will then be featured in an e-book available for free download via Twitter and www.funkin.co.uk. PR activity, implemented by Green Row Communications will focus heavily on consumer press support and will run-alongside cocktail tastings at World Duty Free outlets, the Taste Festival, London and the BBC Good Food Show. Creative for all components of the campaign will be designed and produced by Mercieca.
Andrew King, CEO, funkin cocktails, says “funkin is a much loved brand within the bar industry, but up until now has not had much of a presence within the retail sector. This year we are taking funkin to the next level by creating a consumer friendly product that can be used in the home and giving it the marketing support it deserves. We ultimately want to make the funkin brand name synonymous with simple, quality cocktail making.
Created by bartenders, funkin is used by top mixologists across the globe and now by cocktail lovers in their own homes. All funkin mixers contain 100% natural fruit grown, ripened and loved directly under the sun. Each individual mixer is a perfectly balanced recipe which provides a consistent flavour and texture each and every time. Funkin mixers are available in 8 classic flavours including Cosmopolitan, Mojito, Margarita and Strawberry Daiquiri.
