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DMA's DataSeal share with IPA, ISBA and IPM

In a bid to increase consumer confidence in marketers’ use of consumer data, DataSeal, the BSi-audited data security standard developed by the Direct Marketing Association (DMA), is to be made available to member companies of a further three trade associations.

Members of the Institute of Practitioners in Advertising (IPA), the Incorporated Society of British Advertising (ISBA) and the Institute of Promotional Marketing (IPM) will be able to become certified with the standard which demonstrates that they have robust processes and systems in place for handling consumer data.

Mike Lordan, chief of operations, DMA, comments: “Implementing robust consumer information security measures needs to be a top priority for data owners and suppliers that hold customer data. As many of the well-publicised cases of data breaches show, the consequences of not doing so can have a serious impact on a company’s reputation and bottom line.

“Data sits at the core of many marketing activities so it is vital that all companies make a commitment to data security.. The DMA are therefore delighted that DataSeal will now be made available to members of IPA, ISBA and IPM. This will help establish it as a UK wide mimimum standard for data security within the marketing industry.”

DataSeal is aimed specifically at companies that use consumer data for marketing, and for third-party marketing services suppliers, such as agencies, data bureau, printers and mailing houses. It is the only standard for information security management systems other than ISO 27001.

DataSeal is a private standard which has been developed as a cost-effective, practical and accessible alternative for companies who wish to fulfil their information security responsibilities, but do not need to meet the further requirements of ISO 27001.

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