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FMBX News
Posted: Mar 13, 2011
iD feeds its 5000 to LIVE
iD has unveiled details of a unique licensing deal for the use of it’s industry leading database of over 5000 Brand Ambassadors.
iD has signed an exclusive deal with startup experiential delivery agency LIVE which gives LIVE direct access to the technology and staff that iD has spent over 17 years developing.
Paul Ephremsen, iD’s founding partner and current CEO comments ‘We see this as the perfect way to increase the staff utilisation of our database. We have over 5000 staff on our books, all cast via our auditions. Clearly we have many more staff than we will ever need on any one day so this deal is the perfect solution whereby iD increases revenues though a license fee, LIVE acquires an overnight market leading staffing solution, and the Brand Ambassadors on our books gain an alternative source of income’.
LIVE is an independent agency founded by Leyton Ede, who spent over 7 years at iD before continuing his career in experiential at Billington Cartmell’s Closer; he comments; “This is a fantastic commercial opportunity that enables instant credibility, trusted and tried staff with proven methodologies that I can present onto my client base”
iD Experiential in the agency directory
