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FMBX News
Posted: Mar 14, 2011
EMS and British Heart Foundation continue
Marketing roadshow specialist Event Marketing Solutions (EMS) has been contracted to manage the British Heart Foundation’s (BHF’s) award-winning Heart Health campaign for another 12 months.
EMS has managed the charity’s national roadshow since 2009. BHF strategically targets UK regions most at risk of heart disease and is currently halfway through a tour of the West Midlands. It will hit Northern Ireland for three months on 9 May, engaging with members of the public who might not normally visit their GP, by visiting busy retail locations and the workplaces of major employers. On-going research by BHF will then pinpoint the next priority regions to add to the tour, which EMS will manage until April 2012.
Deborah Auty BHF project manager said:
“We want our roadshow to reach right into the heart of at-risk regions and catch as many people as possible before they realise they have a problem. Our evaluation of the campaign is that the interventions we are delivering on board the unit are having an impact.”
EMS client services director Justin isles said:
“The roadshow has had a great start to the year and we are delighted to be supporting their field activity for another 12 months. The on-board mix of lifestyle checks and membership sign-ups to BHF’s Heart Matters service is having a real effect on peoples’ lives and how they view their heart health. This type of engagement is a highly effective way of reaching at-risk groups.”
To date 46,022 people most at risk of developing CVD (cardiovascular disease) have had direct contact with the roadshow campaign. Of those, 21,690 have completed an on-board lifestyle check with a BHF heart health adviser and 61% of those receiving checks have joined BHF’s Heart Matters.
Customer satisfaction has exceeded all expectations. Ninety-seven per cent found their time with the BHF Heart Health Adviser helpful while 94% had a better understanding of the effect of lifestyle factors on heart disease. Seventy-three per cent claimed to have made lifestyle changes after 3-4 weeks.
