Posted: Mar 15, 2011
Acer teams up with Blackjack in T5
Computer manufacturer Acer, is working with Blackjack Promotions to give Heathrow T5 passengers the opportunity to experience its range of laptops, notepads and tablets with no pressure to buy.
The company has created a bespoke stand for T5, and has a wide range of products available for travellers to get to grips with. The stand is open between 6.30am and 6.30pm seven days a week, and is manned by three staff at any time, all supplied and trained by Blackjack.
Acer currently has around 20 different models and ranges on the stand, and all staff are fully trained in how to use them and can give travellers an in-depth demonstration of all the available features. While these staff are technically minded, they are not “techies”, and the focus is on giving passengers a good experience of the products without blinding them or putting them off with too much technical information.
Commenting on the activity, Blackjack's Will Northover, said: “Our staff are driving as many people as possible to the stand to show them Acer’s latest technologies, everything from 3D to touch screen. They are also then taking the opportunity to capture data from passengers, offering a choice of giveaways – from pens to Acer branded notebooks and moleskins – for those who decide to fill in the form. Already, this activity has proved highly successful in raising awareness of Acer’s products and driving data collection.”
The activity is aimed at all passengers, from those interested in the products already through to those just ‘window shopping’ who would be interested in seeing what Acer products can do. The idea behind it – while there are no sales on the stand – is to demonstrate everything Acer have to offer and allow the passenger to get first-hand experience of using the product and then to reflect on this while ‘in the air’. What really makes this activity work, though, is the depth of training that Blackjack has given its staff and the fact they are still approachable and not overly technical.
The activity will run till the end of June 2011