FMBX News

Gekko tours with Zanussi cookers

Gekko is on the road demonstrating Zanussi’s range of cookers. Celebrity Italian chef Gino D’Acampo is headlining the campaign which features competitions to win D’Acampo pan sets and a signed recipe. D’Acampo will put in a personal appearance on 2^nd April when the tour arrives at the Bullring, Birmingham for Gino Live, where he will demonstrate pasta making and recipes using Zanussi.

The tour, which is already underway, features key retailers and retail parks including: ; Comet, Currys, Euronics, DRL, Focus, John Lewis, Coop plus other regional multiples and independents. The promotion will also run in Ireland with major retailers like Expert, DID Electrical and Harvey Norman also taking part.

The Zanussi display at retail parks around the UK and Ireland will feature a traditional Italian delivery van with products on display and a large screen running a video of the pan and book offer with Gino D’Acampo announcing how to enter the competition to win a unique recipe.

All locations bar the Bullring, Birmingham have been chosen for proximity to a stockist.

The Bullring event is a trial by Zanussi and Gekko to see whether the Zanussi brand will connect well with customers whilst they are leisure shopping – using live brand experience.

The campaign is supported by a microsite advertising the competition and locations: http://www.promotionsupport.co.uk/ROADSHOW.html

Key Tour Dates

• 12^th March: Retail World, Team Valley Estate, Gateshead
• 19^th March: New Mersey Retail Park, Liverpool
• 26^th March: Oak Beck Park, Harrogate (Focus DIY store)
• 2^nd April: Bullring Gino event, Birmingham
• 9^th April: Airside Retail Park, Dublin

Daniel Todaro, managing director, Gekko commented: “The Gino offers, competition and event compliments the brand’s Italian heritage and is an exciting way to attract the target audience enabling us to promote the Zanussi cooker range via demonstrations.”

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