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FMBX News
Posted: Mar 21, 2011
Huggies in Cuddle Up Tour
Huggies has re-launched its Natural Fit nappies, the only nappy with organic cotton and Vitamin E .
Brand manager Jennifer Beral said: ‘To let mums and little ones experience the cuddle soft comfort and care of Huggies® Natural Fit nappies, we’re currently touring the country with our Cuddle Up campaign.
‘Alongside a dedicated website (www.cuddle-up.co.uk) and sampling activities we will be staging a series of augmented reality experiences from our Cuddle Up booth. The booth transports mum and baby into a virtual Huggies Cuddle Up world and there are some great prizes up for grabs.
‘The first event was a huge success and we hope that parents will come and try it out for themselves over the coming months.’
The Tour has been focussed on POS marketing at Asda stores, with the most recent event undertaken at Asda Livingston on 18-19 March.
