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FMBX News
Posted: Mar 22, 2011
St Patrick's Day party for 20,000 fans at London Irish
The highly anticipated London Irish St. Patrick’s Party, event 4 of the club's Big 5, will kick-off Saturday 26th March at the Madejski Stadium, Reading with a crowd of over 20,000 expected!
The legendary St. Patrick’s Party will include live entertainment and activities for London Irish supporters alongside the London Irish vs Exeter Chiefs game, which kicks off at 3pm. Activities will include brand experiential campaigns, set up through the support of Slingshot Sponsorship, London Irish Rugby Club’s experiential/event sponsorship agency. Brands supporting the event include EA Sports, Aviva, Highland Spring, Equifax, Hilton Hotels, Grosvenor Casinos and Pump Technology.
Jackie Fast, managing director of Slingshot Sponsorship commented, “By working with brands and London Irish Rugby Club, we were able to support a series of events that supporters can truly get engaged with. Additional activities alongside the games provide families with a full day of entertainment, which is fun for the entire family. This level of engagement is the perfect platform for brands to get involved with ensuring that their positioning is reaching the audience at a time when it is sought.”
