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FMBX News
Posted: Mar 23, 2011
Augmented reality Angels excite at the station and Bullring
Lynx Excite Angels sent men giddy at London Victoria Station on March 5th and Birmingham’s Bullring shopping centre on March 19th and 20th. By following floor instructions participants looked up to see one of the digital angels – Rafaela, Dina and Sofi - drop in. And the men soon became inflamed by interacting with their virtual companions, as can be seen by the video clip. Fellow travelers and shoppers could see what was going on by watching the surprised participants on the big screen attempting to communicate with their augmented companions.
The campaign – which brings digital screen interaction into the brand experience space - was devised by Bartle Bogle Hegarty (BBH) and brought to fruition by Mind’s Eye, Mindshare and production company Grand Visual.
