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FMBX News
Posted: Mar 24, 2011
Marc Jacob's 'Eau so Fresh' sampling campaign ends
This month saw the end of the Marc Jacobs ‘Eau so Fresh’ campaign, where pd3 brought an early spring to the women of London, Manchester and Birmingham.
Marc Jacobs wanted a bold new way to engage UK women with samples of their new fragrance and increase the visibility of their iconic MJ daisies. pd3 delivered in style, creating a refreshing and light-hearted experience that really brought the spring-like fragrance to life.
11 Smart cars, covered in grass and daisies, were sent out around London, Manchester and Birmingham. Brand ambassadors pulled in the crowds with free perfume samples, daisy-shaped lollies and uplifting tunes designed to inject a little cheer into everyone’s day.
