Events and field marketing activities staffed by Executional now offer a live view of the event to clients by virtue of a free of charge live blog report. Clients who are unable to attend their live activity can see live updates from the field and share the results with colleagues.

Tim Orpen, MD, Executional told Fieldmarketing.com "We are now offering -  completely free of charge -  a live blog of promotional activity.  Rather than a dull completion report which tells you what you want to hear, we have decided to keep a diary of activity for each individual client’s campaign. Many of our clients never get to physically see the activity and as such this brings them closer to the work.  Also having such swift feedback allows us to change the promotion as it happens rather than allowing activity to continue without monitoring."