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FMBX News
Posted: Mar 29, 2011
Field Marketing and Brand Experience Awards 2011 offers ‘Legacy’ category
The Field Marketing and Brand Experience Awards, Europe’s largest event for all types of field marketing, brand experience and live experiential marketing campaigns from around the world, have announced this year’s categories. The entry process opens today.
One notable new category is a one off chance to prove legacy.
“Our Special Award for Legacy marks a coming of age for the industry,” said awards director Frank Wainwright. “When we started these awards, seven years ago, there were very few marketing budgets that were annually dedicated to the sector – especially for the consumer facing campaigns. Since we started out we have seen that the best brand and agency combinations have added more depth creatively and logistically. This has driven better results each year. Together these agency and brand teams have created lasting events and promotions that bring in new dimensions to marketing and each year they extend the 
horizons. Now we have an industry that is, in conjunction with digital, online and social media, leading the way in marketing communications. I am really looking forward to showing that we now have partnerships with long lasting legacy in FMBE.”
The FMBE awards have a tradition if attracting the most innovative and effective teams in face to face marketing with winning campaigns in 2010 from Heineken, Cadbury, Kodak, Sainsbury’s, Red Bull, O2, Britvic, Adidas, Vodafone, Indesit, Braun, LG and EA Games. All aspects of face to face marketing are covered by the award categories from instore field marketing and merchandising, through effective roadshows and shopping centre events and onto sponsorship activations.
Entry Forms can be downloaded here
