FMBX News

Venues business unites under the Brandspace brand

Promotion Space Group the UK’s largest Experiential Out-of-home (OOH) media owner, has rebranded its existing divisions - Brandspace, Promotion Space and Fitting Exposure under the Brandspace name.

The Brandspace Group, which employs over 75 people, will operate three divisions; Brandspace Experiential, Brandspace Poster Media and Brandspace Retail.  The Group HQ will remain in Wilmslow, Cheshire, with its media hub continuing to grow in central London.

Brandspace will continue to focus on offering brands, including FMCG, highly targeted consumer audiences via a diverse range of destination media channels. Brandspace’s mix of malls, retail outlets, transport hubs and other consumer locations generates over 50 million customer contact opportunities every week through Brandspace Experiential, Brandspace Poster Media & Brandspace Retail.

This has helped Brandspace build a portfolio of over 3,000 exclusive retail, leisure and transport environments across the UK including contracts with Land Securities, Capital Shopping Centres and great Destination venues such as Cardiff St David’s Dewi Sant, Lakeside and MetroCentre shopping centres and an additional 150 shopping malls. Recent figures reveal that the UK’s shopping malls attract over 46 million shoppers every week, and represent the UK’s largest choice of destinations for consumers.

Other iconic Brandspace sites include Covent Garden London, St Pancras International and their latest win the UK’s busiest airports including Heathrow, Stansted and Gatwick.

Further the Brandspace Group has exclusive rights with 19 leading retail chains including Arcadia’s Miss Selfridge and the New Look Group.  This gives Brandspace access to over 2,500 stores and 31,000 changing rooms in the Poster Media division.

Chief executive Steve Hughes, head of the new Brandspace Group, said of the Group’s brand positioning;

“Destination Media is a very powerful medium and unlike many other forms of marketing it is very highly targeted and measurable. However for media buyers wishing to schedule a substantial campaign it has, in the past, been problematic due to the complex web of landlords, agents, owners and retailers involved in the process.

“Through our acquisition strategy, Promotion Space Group has helped solve that problem by creating the UK’s largest Destination Media owner, and we have now gone one step further by bringing the separate divisions under the Brandspace name.

“Through this more integrated structure we anticipate unlocking even more Brand Spend as we continue to deliver specifically targeted audiences for brand activity. Destination Media cuts through the noise of traditional advertising and connects brands directly with target consumers when they are in a relaxed and receptive state of mind and are open to brand engagement.

“It also helps bring products alive, delivers high dwell time and 100% share of voice opportunities and is very measurable in terms of ROI. And for whatever message or audience a brand requires, there is a Brandspace destination to suit.”

Return