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FMBX News
Posted: Apr 10, 2011
Field Marketing and Brand Experience 'most read' news round up
Feb 8th - April 8th. We have had a big increase in traffic this last two months, driven by a number of site exclusive news stories. This is the new top 15, a set of popular sories you may want to visit.
1. Mortal Kombat to launch with marketing Spin from Adept (26.03.11)
We now think Adept’s Julian Woolley is spot on with Sign Spinning for Mortal Kombat – it is a very popular Google search.
2. BD Network helps the Nintendo 3DS launch to buzz (25.03.11)
The most talked about campaign in the UK right now for this global launch that has, in our view, outbuzzed other comparable launches. Many LinkedIn visitors.
3. Compass Group deploys Retail Eyes for mystery shopping (22.03.11)
Compass Group is an enormous business and the story is of interest to many senior field marketers.
4. Delta Air Lines and Avantgarde think inside and outside the cube (31.03.11)
The events themselves have clearly intrigued and had people looking for news about Delta – and the agency. Many visitors from Google for this one.
5. La Senza stores get ready for Cleavage Day (06.03.11)
National Cleavage Day passed me by, but clearly shoppers and retailers have bought into the concept with a massive escalation of readers as the day (31st March) arrived.
6. London Olympics’ bidding starts for experiential marketing at airports (05.04.11)
A site exclusive of interest to a number of site regulars who represent big brands.
7. Mobile FlowRider launches in Europe (17.02.11)
Amazing sustained interest everyday for this story which was number 3 in the most read stakes a month ago.
8. Spar MD Jerry Marwood joins field marketing agency eXPD8 (28.03.11)
We were first to break this news and so we were toplisted on Google News for the story (also true of many of our top 15).
9. 10,000 cheers for Virgin Money and the London Marathon (07.04.11)
So far we’re the only marketing magazine to pick up on this story and look at the marketing aspect. It has been a big one in the tabloids, it’s Branson, it’s London Marathon, and it is popular on Youtube. It has only been on our site for a day and a half.
10. Andrex in year long tour with Candour (20.03.11)
It’s a great tour that made a big splash at Westfield. Both Candour and Westfield are popular internal site searches.
11. Celebrity cooking success with Gekko and Headcount (04.04.11)
Two field marketing agencies taking on the brand experience space with enviable success – and a site exclusive story.
12. Cadbury’s Spots vs. Stripes Race Season enters the final straight (26.03.11)
It’s a major campaign for a major brand that is being debated by the industry.
13. Pretty Polly pops up in Knightsbridge with RPM (25.02.11)
Extended popularity for a news story about a campaign that does the pop-up shop thing well. One of three stores to hold a place in the top 15 from last month.
14. Chevrolet completes Orlando and Orlan-doh launch tours (30.03.11)
Has generated interested through the tour and stunt cohesion, especially from our US readers.
15. Yorkshire Tea sampling TV advert premieres (05.02.11)
92 news stories have appeared since this one broke over 2 months ago. It is a much discussed campaign with several online links pointing at our news.
