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FMBX News
Posted: Apr 12, 2011
Field Marketing and Brand Experience Awards announce Agency Leadership Award
A new award has been announced that recognises the agency teams that are driving growth into field marketing and brand experience.
The Agency Leadership Award is designed to help the broader marketing world understand the key areas where Field Marketing and Brand Experience is developing creative and financial wealth, creating careers and celebrating entrepreneurship and new business development.
Uniquely to the Agency Leadership category, entrants to the award can chart their impact back as far as 1st January 2007.
Frank Wainwright, FM&BE awards director commented: “We looking for all types of agency leaders in this award – people who have started up their own agency, or created their own think tank at their existing agency. Some will be able to point to financial results, others to creative USPs. Others will have built platforms for the long term good by investing in environmental or employment legislation. Of course all entrants that want to make the shortlist will need to show why their agency is embracing field or brand experience marketing with a view to current or future expansion.”
The FM&BE awards are in their seventh year. The categories mark the best in live marketing – from retail execution teams in store through to roadshows, event marketing and PR stunts.
