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FMBX News
Posted: Apr 15, 2011
Bezier appointed by Lindt and Sprungli in time for Easter
Following a competitive four-way pitch, Bezier has been appointed by Lindt and Sprungli UK Ltd as the preferred supplier for the chocolatier’s in-store POP needs
Bezier’s first project will be to deliver FSDUs to communicate Lindt product lines to 200 Tesco Express stores across the UK in time for the Easter weekend.
Reasons for Bezier’s success include:
- Creative: challenging incumbent design using extensive shopper marketing expertise – advising Lindt on how to keep winning through POP shopper touch points.
- Capability/production experience: understanding how to guarantee compliance through following specific retailer guidelines and producing store friendly POP
- Retail Expertise: leveraging experience to help Lindt secure space outside the grocer environments
Work on POP material will be completed across Bezier’s sites – nine across UK and Ireland
Speed to market – To enable Lindt to react to the marketplace effectively and manage their retail clients Bezier has incorporated a fast track process
Alistair Stewart, director at Bezier, comments: “We are of course delighted to be working with such a prestigious brand. We are looking forward to delivering innovation, a high return on marketing spend and a great shopper experience for Lindt’s clients.”
Tania Gericke, trade activation manager at Lindt and Sprungli UK Ltd, added: “We appointed Bezier because of their extensive experience and strong creative heritage in the retail marketplace. This will play a key role in helping us to drive sales in-store. We are very excited to be working with such a creative and knowledgeable agency.”
