News

Flora Cuisine kicks off marathon integrated roadshow with N2O

Unilever brand Flora is in the foothills of a huge new product development brand experience tour for Flora Cuisine - whilst establishing its in store presence in the chiller section at groceries using its field marketing team.

The product is described as follows “Perfect for frying, roasting and baking, Flora Cuisine contains naturally occurring essential fats Omega 3 and 6, made from a unique blend of rapeseed, linseed and sunflower oil. It also contains 45% less saturated fat than olive oil, making it perfect for keeping your family’s hearts healthy.”

Clare James, director, N2O told Fieldmarketing.com: “To address the educational challenges around Flora Cuisine, N2O devised a campaign where face to face experiential activity was key. Flora Cuisine is the first product of its kind, and offers a healthy (45% less saturated fat than olive oil) and easy to use alternative to oils and butter. The tour was designed to feature strong branding to communicate what this new product looks like. Chef presenters and nutritionists on hand to explain how to use Flora Cuisine and why, and where to find it in stores.”

The tour started at the Whitgift centre in Croyden.

Flora Cuisine brand manager, Rachel Dowling, said: “Flora Cuisine is the first product of its kind to hit supermarket shelves and gives mums a nutritious, healthy and easy to use alternative to oils when cooking family favourites.  We’re really excited to be launching in

Whitgift Shopping Centre, and look forward to seeing families tasting the fantastic recipes, watching the chef demo’s and even decorating cookies with their kids!”

A complex three-tier tour has been put together by N2O.  A trailer is attending supermarkets whilst a stand set up is being used at shopping centres and there are also planned visits to family day’s out, including Legoland and Bristol Balloon Fiesta later in the year.

At each location consumers can expect to see Flora Cuisine put to a variety of culinary uses, showing off its versatility through the well-equipped mobile kitchens. Special recipes have been created to tie in with promotions at retailer specific locations.

Shopping Centre stop offs have been arranged by Brandspace and SpaceandPeople. Further tour dates for Ireland are to be confirmed. (full UK locations list below)

Digital integration is with www.floracuisine.co.uk, a site built by Tullo Marshall Warren (TMW). The website tells visitors: “Look out for promotions in store now! And remember love, it's in the chiller aisle.” The message is also extended using Facebook, Twitter and Youtube.

ATL advertising is also underway. It was created by DDB.

Locations for the continuing tour

Shopping Centres – Stand

Lakeside – 20th – 25th April (bar Easter Sunday)

The Bridges – 28th April – 2nd May

Metro Centre – 4th-8th May

Cabot Circus – 11th-15th May

Manchester Arndale – 26th – 30th May

Trafford – 8th-12th June

Bullring – 22nd – 26th June

Harlequin – 29th June – 3rd July

Touchwood – 6th -10th July

Brent Cross – 13th – 17th July

Centre MK – 27TH – 31st July

 

BBC Good Food Show – 15th – 19th May

 

Supermarkets – Trailer

Asda

Swindon – 14th April

Leicester – 15th April

Corby – 16th April

 

Morrisions

Stamford – 17th April

London Erith – 19th April

Bristol Cribbs – 21st April

Milton Keynes – 22nd April

Coventry Holyhead – 23rd April

Derby – 26th April

Sheffield – 14th May

 

Waitrose

Reading – 20th April

Cambridge – 25th April

 

Tesco

Newcastle – 27th April

Batley – 30th April

Irlam – 1st May

Dunstable – 10th May

Cradley Heath – 11th May

Leicester Hamilton Extra – 12th May

Long Eaton – 13th May

Sheffield Abbey – 15th May

 

Sainsburys

Althorpe House – 9th July

 

Events

Legoland Live – 16th July

Bristol International Balloon Fiesta – 11th – 14th August

Bournemouth Air Festival – 18th – 21st August

Return