FMBX News

A busy Easter anticipated by Brandspace

Brandspace is reporting record interest in their promotional sites where short-term space is now at a premium, as brands and retailers vie for space among the record crowds. With most UK employers granting April 29th as a public holiday, venue managers expect the next fortnight to be the busiest period for retailers and travel networks before the Christmas period.

Neil Jones, director at Brandspace, commented: “Easter is always a very busy time of year and, while space is still available across our principle estate, this year we’re seeing record enquiries and bookings due to the extended holiday period. People are making the most of the extra public holiday, whether at home or abroad, which will naturally increase footfall and the time people have to dwell in retail and travel venues up and down the country.”

Brandspace, which manages retail, promotional and experiential space in the UK’s busiest shopping and travel venues, has already seen higher than average confirmed bookings for this Easter period. The media owner says that all its UK venues will experience higher than average visitors, and regardless of which spaces are used, all retailers, agencies and promoters should benefit from this.

Jones continues: “High footfall and long dwell-times are critical when engaging with consumers in these environments. That is why brands, agencies and independents are all looking to capitalise on what they see as a unique opportunity; reaching a huge number of consumers in a purchase frame of mind, in a short period of time – but there is lucrative space available for smaller traders.”

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