Posted: Apr 21, 2011
Sutherland Smith Group help launch HTC Sensation
The design and events agency Sutherland Smith transformed the Bloomsbury Ballroom for a launch to 200 brand influencers and press for HTC's new handset Sensation. The agency deployed a very different look to the typical launch style seating creating a comfortable atmosphere. In the evening the launch rolled into party mode for 500 VIPs with music by DJ Yoda.
Hands on trial in discussion groups was the focus of the afternoon launch, together with stage presentations