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FMBX News
Posted: Apr 26, 2011
HP appoints Jack Morton Worldwide for Vienna showcase
HP has appointed Jack Morton Worldwide, the brand experience agency, to create and produce HP Discover EMEA, the showcase technology event for HP’s customers and partners. The agency is also supporting pre-event communications and engagement.
The event will be held in Vienna between 29 November and 1st December 2011. The London office of Jack Morton won the work in a competitive pitch process.
HP Discover EMEA is the new annual enterprise business event for all alumni of HP Software Universe, HP Technology Forum and HP Technology@Work. The event is the largest in HP’s history and is expected to attract over 5000 HP customers and partners.
An HP spokesperson said: “Our brief was to change the rules of how and what professionals discover at an event. Creating a customer-driven experience that offers both inspiration and practical support in tune with the current business climate. Jack Morton instinctively understood both how to achieve this and how to creatively deliver.”
Jack Morton and HP have worked together for a number of years – the agency previously created and produced HP Technology@Work between 2006-2009.
Julian Pullan, Jack Morton Worldwide President, EMEA, commented: “HP Technology@Work was a standout event for many years, winning multiple awards and accolades. We are thrilled to be working with HP to take the partnership to the next level with HP Discover which will become one of the key ‘must attend’ dates in the industry calendar.”
