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FMBX News
Posted: Apr 27, 2011
Cow and Gate appoints RPM
Leading baby food brand Cow & Gate have appointed Marketing agency RPM, to work on their innovative baby-food campaign for 2012.
The objective is to teach, inspire and reassure new Mums, building on the unrivalled support system already provided by Cow & Gate, whilst changing perceptions towards pre-prepared baby food.
Shelly Greenway of Cow & Gate said: “We want to change perceptions of the baby food industry and show new Mums that they have our support, not just through pregnancy, but at every step of the weaning process. We hope to utilise RPM’s Engagement approach to recruit new Mums, inspiring them toward the Cow & Gate brand and building on our already strong support network”.
Dom Robertson, managing director of RPM Said: “Cow & Gate are the UK’s leading baby feeding brand, bringing an exciting new concept to the baby food marketplace for new Mums. Cow & Gate’s innovative approach to this category makes them a perfect partner with RPM’s engagement approach to communications.”
