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FMBX News
Posted: Apr 28, 2011
Reggie experiential winners announced
Gigunda, Team Detroit and Civic Entertainment Group were the gold winners in experiential at the Reggie Awards. It was the 28th edition for these popular annual awards hosted by America’s Promotional Marketing Association.
In the $1M+ budget experiential class Gigunda and Team Detroit tied for gold in two radically different campaigns.
Team Detroit won for ‘Drive one 4 UR school’ , Ford's test drive campaign where test drivers were rewarded with financial prizes for their school. 20,000 test drives at grassroots events have taken place.
Gigunda’s win was for Kellogg's Pop-Tarts World a funky Time Square pop up ‘shop’ which emphasized creativity and fun activities including a chance to create Pop-Tart sushi.
"As an independent agency, it's a huge honor to have our work recognized alongside some of the world's biggest brands and best-known agencies," said Doug Dome, president and chief creative officer of Gigunda Group. "More importantly, we're proud that we're able to deliver best in-class, game changing campaigns that generate buzz and move consumers from indifference to action."
Civic Entertainment Group were the team behind the less than $1M budget winners with Top Gear Taxis. The experiential work was created to generate buzz prior to the launch of the Top Gear television franchise on the History Channel in the US. It was launched with a team of supercars liveried and used as taxis in 3 US cities including Las Vegas.
