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FMBX News
Posted: May 3, 2011
Pepsico's SoBe Pure Rush set for Boots trial
Leading soft drinks manufacturer Britvic is expanding its portfolio of functional drinks by introducing PepsiCo’s SoBe Pure Rush to the UK market. SoBe Pure Rush is completely different to anything else in the stimulant energy market. Not only does it come in two delicious flavours, Apple Berry Burst and Tropical Twist, this great-tasting drink also contains naturally-energising caffeine, guarana and ginseng, and has no artificial colours or flavours. Pure Rush will look to capitalise on the SoBe brand’s hugely successful global track record worth £570 million in sales.
Britvic’s current focus is on seeding the brand in key OTG outlets, where shoppers are looking for a boost. Pure Rush is currently available in BP, WHS Travel stores and urban café’s and delis in a 250ml can at an MRRP of £1.39 and now SoBe Pure Rush is launching in Boots.
On 6th and 7th May 2011, Powergirls will provide trained in-store sampling teams, wearing SoBe branded T-shirts, to drive awareness of SoBe Pure Rush with the Boots shopper and to encourage purchase.
Caroline Garbis, Powergirls sales manager says, “With the current spell of fantastic sunny weather, this is an ideal time to launch a refreshing, great tasting drink to Boots customers.”
