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FMBX News
Posted: May 5, 2011
CPM launches StoreSight service for retail insight
Outsourced sales agency CPM has launched StoreSight, a retail insight tool providing detailed information about 50,000 stores in the Grocery, Independent and Convenience sectors.
CPM insight and planning director Mike Cheney says: ”This £350,000 investment has taken 10 years to fully develop, and now provides us with an invaluable database that enables us to see and select the stores that will deliver the greatest ROI for our clients”.
Adds Cheney: “The more we know about stores, the better we can target our activities. StoreSight enables us to identify any required set of attributes, such as those stores that sell alcohol, those outlets that are truly Independent and those that are especially receptive to running promotions. Just as importantly, we can pinpoint stores that are unresponsive and yield poor sales uplift. The upshot is that we can target the best stores for each client’s specific needs and thereby drive maximum sales.”
StoreSight promises to provide an extensive picture of the market place, and will also enable fresh information on any store to be fed through a master call file, ensuring that information for all client needs will be accurate and up-to-date at any given moment.
The company has introduced a staff rewards scheme, recognising those employees who constructively apply StoreSight in client activity.
CPM is currently working on extending StoreSight to other retail sectors in its client porfolio, including Technology and Food Service.
