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FMBX News
Posted: May 16, 2011
Most read news stories March 8th 2011 - May 8th 2011
Mar 8th - May 8th. This is the new top 15, a set of popular stories you may want to visit.
1. Mortal Kombat to launch with marketing Spin from Adept (26.03.11)
We’re now certain Adept’s Julian Woolley is spot on with Sign Spinning for Mortal Kombat – it is a very popular Google search. The Gadget Show helped maintain interest.
2. BD Network helps the Nintendo 3DS launch to buzz (25.03.11)
The most talked about campaign in the UK right now for this global launch that has, in our view, outbuzzed other comparable launches. Many LinkedIn visitors.
3. 10,000 cheers for Virgin Money and the London Marathon (07.04.11)
A site exclusive news piece that was given a further boost by post-Marathon visitors
4. Compass Group deploys Retail Eyes for mystery shopping (22.03.11)
Compass Group is an enormous business and the story is of interest to many senior field marketers.
5. Near Field Communications marketing advances with Nokia C7 (19.4.11)
A highest ‘new entry’ since last month’s list – great interest in this new technology
6. Delta Air Lines and Avantgarde think inside and outside the cube (31.03.11)
The events themselves have clearly intrigued and had people looking for news about Delta – and the agency. Many visitors from Google for this one.
7. London Olympics’ bidding starts for experiential marketing at airports (05.04.11)
A site exclusive of interest to a number of site regulars who represent big brands.
8. La Senza stores get ready for Cleavage Day (06.03.11)
National Cleavage Day passed me by, but clearly shoppers and retailers have bought into the concept with a massive escalation of readers as the day (31st March) arrived.
9. Spar MD Jerry Marwood joins field marketing agency eXPD8 (28.03.11)
We were first to break this news and so we were toplisted on Google News for the story (also true of many of our top 15). Many site searches for eXPD8.
10. Belvedere Vodka sampling bar at Heathrow T5 (13.4.11)
A lot of searches for the brand.
11. Xperia Play keeps the buzz going with Iris, Brando and MEC (14.4.11)
Site exclusive insight from Sony made this popular with business networks.
12. Sky ups its ante at the O2 with Sky News HD Live (24.2.11)
Its an interesting story, but why it is getting such sustained interest is a mystery. More popular now than when the news broke at the end of Feb. Posssibly an indication of Sky’s success at the O2 in general?
13. Flora kicks off a marathon integrated roadshow with N2O (18.04.11)
The real interest in this story is the sheer scale and complexity of the roadshow and that story is a site exclusive.
14. UEFA Champion’s League Trophy Tour buzz from SML’s cab (20.04.11)
We were chosen by Google as the lead news story, ahead of UEFA and the national press, on the day of the Trophy’s arrival in the UK with Bojo et al in attendance.
15. Celebrity cooking success with Gekko and Headcount (04.04.11)
Two field marketing agencies taking on the brand experience space with enviable success – and a site exclusive story. Sustained interest from the ongoing Potato Council tour run by Headcount.
