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FMBX News
Posted: May 17, 2011
Live and Breathe appointed by LG for shopper and retail marketing
Live & Breathe has been appointed by LG Home Entertainment as lead creative agency responsible for retail and shopper marketing. This is the first time that LG Home Entertainment has retained an agency in the UK in this area.
Live & Breathe has been tasked to promote the LG Home Entertainment range of TVs, video products, home cinemas and home audio equipment across all indirect retail channels including electrical retail chains, department stores and independent retailers. In addition to its in-store brief, Live & Breathe will develop trade marketing strategies and produce 360 degree campaigns.
The agency has been brought on board post a review with procurement by Philip Toomey, retail marketing manager, LG Home Entertainment who had worked with Live & Breathe in a former role.
Commenting on the appointment, Toomey said: "Live & Breathe understand the retail environment inside out. Their knowledge of how shoppers and consumers behave is unparalleled and I've always found them to be both hugely insightful and extremely practical in their approach. It's a pleasure to be working with them again."
Nick Gray, Live & Breathe MD adds: "Our work on both sides of the fence, with retailers such as Argos and Comet and with other home entertainment brands in the past means we are expertly positioned to support LG on its journey to grow its profile with consumers and its relationship with the trade. "
The agency's first brief has involved launching LG's 2011 range of 3D TVs from Easter onwards.
