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FMBX News
Posted: May 17, 2011
Turn Key appointed to engage Eden Shopping Centre consumers
Turn Key has been appointed by Eden Shopping Centre to roll out a 14-month consumer engagement campaign across marketing and digital.
Turn Key will work with Eden Shopping Centre in High Wycombe to help achieve the centre's aim of becoming one of the most exciting retail and leisure locations in the UK. The integrated campaign will capture consumer imagination through a strategic mix of advertising, direct marketing and digital.
The Leeds-based agency won the consumer brief after a three-way pitch process - adding Eden to a retail destination portfolio which includes Victoria Quarter in Leeds, Met Quarter in Liverpool, The Exchange in Nottingham and also boasts leading fashion brands such as Thomas Sabo, N.Peal and Cadeaux.
Eden Marketing Manager, Niamh Crowley, said: "Turn Key really impressed us with its strategic approach, grasp of our brand aspirations and superb creativity. The team demonstrated great understanding of our target market and our competition, so we feel the agency is the perfect choice for this incredibly exciting campaign."
Mike Robinson, head of marketing at Turn Key, commented: "We're delighted to be working with a brand like Eden that wants to push boundaries and truly excite consumers. Retail is a highly competitive arena so our creative concepts and execution have been developed not only to capture the imagination of shoppers, but to highlight the breadth and quality of the retail and leisure offering available at Eden, establishing the centre as a must visit destination."
