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FMBX News
Posted: May 17, 2011
Kreate co-ordinates a global tour for EMC's VNXe storage
EMC², the FT Global 500 and Fortune 500 Corporation has undergone a worldwide promotional tour orchestrated by Kreate. Body clocks at the London-based agency have been reset slightly askew as the team drive an epic global B2B marketing initiative from the technology giant.
The campaign is co-ordinated under the umbrella title 'EMC Breaks Records.' The tour has been developed to reach out to internal and external stakeholder groups and drive awareness and advocacy for the revolutionary EMC² VNXe data storage range.
Additional PR programmes, social media platforms and promotional support have also been activated within the regions making the tour co-ordinated and integrated using multiple touchpoints.
The programme kicked off back in February and has taken in over 20 countries in the EMEA region including: UK, Ireland, France, Spain, Germany, Netherlands, Finland, Sweden, Denmark, Portugal, Switzerland, Poland, Italy, Austria, Norway, Romania, Estonia and Lithuania with Kreate reporting back on proceedings to EMC. A team of multi-lingual Event Managers were recruited to deliver the campaign across the region, showing the determination to come with local hazards. So far brand teams have had to fight through -34 degrees in Finland and a swarm of deadly flying ants in Portugal!
There has also been additional large scale programme implementation across South Africa, North America, South America, China, Singapore, Korea, Thailand, Japan, Indonesia and India; for which trusted local agency partners and satellite offices have been utilised.
Kreate MD Neil Survilla commented " The logistical challenges of such a vast campaign have been immense, but the consistency of message and training processes across the regions have enabled us to sew together a truly global narrative"
