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FMBX News
Posted: May 19, 2011
Malibu gets ready to go out with Elastic's Malibutique
Crafted by experiential agency Elastic, this summer sees the exciting launch of Malibu’s Malibutique; the ultimate dressing room and perfect place to get ready for a summer night out. Guests and their friends can experience the latest fashion and beauty products whilst listening to the ultimate ‘pre-party’ soundtrack and enjoying the stunning new range of Malibu summer cocktails.
Touring across the country, the Malibutique will visit Westfield, London, St Ann’s Square, Manchester and Bullring, Birmingham during the summer months.
Kicking off on 27th – 30th May 2011 in Westfield London, the Malibutique showcases Malibu’s refreshing summer cocktails and brings together a collection of brand partners, including Nails Inc., Fake Bake and GHD. Visitors to the experience can decide between an exclusive Malibu manicure courtesy of Nails Inc., on-trend summer style tips by Heat and Lipsy in the fashion closet, the latest summer hair style by a GHD expert or a fabulous spray tan in the Fake Bake garden.
The Malibutique is part of Pernod Ricard brand Malibu’s summer campaign, which was underway this April with a large-scale TV campaign, limited edition bottle in all major stores, partnership with Heat and Grazia magazines and significant investment behind Facebook to help girls all over the country get ready for their summer in style.(www.facebook.com/malibuuk)
After Westfield the tour continues at St Ann's Square Manchester, 9th-12th June and Rotunda Square, Bullring, Birmingham, 7th-10th July.
